CVT
CVT is a home-grown family business that manufactures rooftop tents and other vehicle equipment for outdoor enthusiasts.
+86%
ROI
+100%
Transactions
+45%
Revenue
Google Ads • Social Ads • Creative • SEO
About
CVT's goal is to solidify its position as the leader in the vehicle tent market. As a part of this, the brand wants to dominate the paid ads space.
The primary focus has been balancing market saturation with ROAS and adjusting for seasonality, along with increasing organic rankings through blog posts.
Our Strategy
- Launch branded ads to protect search results from competitor listings
- Launch highly segmented Search and Shopping campaigns targeting specific use cases and vehicle types
- Local ads to increase awareness of physical locations
- Blog posting to improve organic ranking
- Launch segmented retargeting campaign on Facebook and Instagram
- Launch prospecting campaigns based on outdoor lifestyle interests related to the brand
System that works
The initial steps of scaling an established brand imply solidifying its current position on the sales channels they use. After doing that, the Algofy team focused on boosting organic website traffic and launching local and prospecting advertising campaigns to gain even more traction.
