Did you know that over 1.9 million small and medium-sized businesses are selling on Amazon? In fact, there are over 600 million products listed on the marketplace, with 12 million of those sold by Amazon itself.
It’s safe to say that Amazon is the ultimate battleground for brands trying to get noticed in a sea of competition. But succeeding on Amazon isn’t just about listing your product and hoping for the best—it takes strategy, precision, and an understanding of how the platform works from the inside out.
When Puffin approached us at Algofy, they had an awesome product - a range of insulated drinkwear that outdoor enthusiasts would love.
Puffin was completely new to the Amazon ecosystem. They knew they needed to be on the platform, but they didn’t have the experience or knowledge to set up their store, protect their brand, or maximize sales potential.
Our job wasn’t just to get them listed on Amazon. It was to build their presence from the ground up, making sure that Puffin’s entry into the marketplace was smooth, strategic, and set up for long-term growth.
We started by creating Puffin’s entire presence on Amazon. From store design to product listings, we consulted on everything. Setting up a brand on Amazon involves more than just uploading products—there’s a science to crafting the right product descriptions, selecting images, and ensuring that customers can easily find and trust the brand.
.png)
Helium 10 - Competitor analysis and product listing optimization
Jungle Scout - Helps identify relevant, high-traffic keywords and provides insights into customer search behavior on Amazon
To give Puffin an edge as a new seller, we helped enroll them in Amazon Launchpad—a program designed to support brands just starting on the platform. Launchpad gave Puffin access to marketing tools that most sellers can’t use, helping them stand out early in their journey.
An item with one review is 65% more likely to be purchased than an item with no reviews, and one-third of consumers won’t buy a product without any reviews. Knowing how essential reviews are for conversion, especially for new brands, we enrolled Puffin in Amazon Vine.
.png)
This program allows you to send your product to trusted reviewers in exchange for authentic feedback (up to 30 reviews). It’s helpful when launching new products that have no reviews as well as accumulating more on existing products.
Using Amazon’s Brand Story section and Premium A+ Content, we told Puffin’s story—how their drinkwear isn’t just functional but fun, designed for outdoor enthusiasts who like to add personality to their gear. This helped turn casual browsers into loyal customers.
.png)
.png)
On Amazon, success can attract unwanted attention, including counterfeiters. We made sure Puffin was protected from copycats by enrolling them in Amazon’s Brand Registry. This allowed us to monitor and report any counterfeit products using Puffin’s name or images, ensuring their brand stayed safe.
Brands must have a registered and active text (word mark) or image-based trademark (design mark). This trademark must also appear on your products or packaging.
Review country-specific requirements.
.png)
Brand Registry applications must be submitted by trademark owners. If you meet the eligibility requirements, sign in using your existing Seller or Vendor Central credentials. Or, if you don't yet have an Amazon account, create one for create one for free.
.png)
Once you sign in, you will need to enroll your brand(s). After we have verified the information you submit during enrollment, you will be able to access Brand Registry's features to help protect your brand.
To drive Puffin’s Average Order Value (AOV), we implemented a strategic bundling approach, pairing their top-sellers with complementary products to encourage customers to purchase multiple items in one go.
.png)
However, bundling only works if you have the inventory to back it up. We ensured that the Fulfillment by Amazon (FBA) stock was always well-managed, especially during peak seasons, to prevent stockouts.
After just 3+ days of being out of stock, a product's rank can fall by 83%, and after 10 days the rank can drop by close to 150%.
A key factor in Puffin’s success was using our in-house Algofy AI Amazon Platform, which uses advanced algorithms to optimize ad spend and maximize visibility.
By running highly targeted ads, we were able to reach the right audience at the right time. The platform’s real-time adjustments ensured the ads were always performing at peak efficiency.
By setting up their Amazon presence strategically and protecting their brand, Puffin wasn’t just selling more, they were building a foundation for long-term success.
“They've been very flexible in how we collaborate, making it easy to integrate their services where needed.”
Starting from scratch on Amazon isn’t easy, but with the right strategy and team everything is possible. Let’s get your Amazon business on Page 1.
Book a Call
.png)