When temperatures cool down and leaves turn brown, head off on fall trips. Between the peak summer and winter seasons, autumn is known as a shoulder season and is a perfect time for outdoor brands to take advantage.

Each year, new fall travel trends emerge, whether for economic, social, or even cultural reasons. As a result, some destinations may be popular or expensive one year and quieter or cheaper the next.  

As an outdoor brand, it's essential to be aware of these trends to understand why consumers choose certain places and how to best cater to these interests and audiences. 

Keep reading for a list of fall travel trends for 2022 to keep an eye out for.

‍

1. Exploring local spots

One of the biggest travel challenges throughout 2022 has been delays and labor shortages in the airline industry. This fall, it's expected that many people will opt out of flying somewhere far and instead turn to their backyards. A Vacasa survey revealed that over 45% of respondents plan on staying close to home this fall, and almost 80% are traveling domestically.

‍

As an outdoor brand, focus on community-centered initiatives like events and bringing together the people surrounding the business. Many people will search for things to do in their local environment, and brands should notice this. Focus on adapting to travel modes like road trips, conversion vans, and RVs rather than luxury or cross-country travel. 

‍

2. Sticking to a budget 

Influenced by the pandemic and recession, some families and individuals are limiting their spending this fall. Some may stick to a tighter budget than usual, so brands should consider what values and products their customers prioritize. 

‍

Many factors go into people's travel ability, including gas prices and airline availability.

Another aspect of sticking to a budget may include traveling spontaneously and choosing destinations or trips at the last minute. Holidays during the fall months offer the perfect time for a quick weekend getaway and don't have to be too expensive or extravagant

3. Thinking outside the tent

Though many people travel for hiking, camping, or watching the leaves turn colors (also known as leaf peeping), there are plenty of activities and places to decide on during the autumn. Outdoor brands shouldn't assume that the same travel destinations will always be popular– or that they're even what you think of when you hear the word "fall"! 

‍

For example, according to Tripadvisor, some of the most popular fall locations for 2022 include Cancun, Las Vegas, Honolulu, Myrtle Beach, Miami, Orlando, and New Orleans.

‍

4. Riding solo

The last fall travel trend covered in this article relates to the increase of solo travelers during the fall months. As mentioned, fall is an off-peak season, meaning flight and hotel companies might offer lower prices, and tourist attractions might have smaller crowds. These aspects can be a massive draw for individuals looking to explore a fall destination. 

‍

This article by Seven Corners explains that from 2015 to 2020, the amount of interest on Google for solo travel tripled, showing how much the trend has grown recently. As a result, brands that are looking to attract an extroverted or outgoing audience can connect with the movement of solo travelers looking for a fall adventure.

Conclusion

While the summer and winter offer sunshine and snow, the fall is a perfect time to explore the outdoors far and wide. Get familiar with the season's travel trends as an outdoor brand and learn how people move around. You might be surprised to learn about your audience, where they're headed, and how your products and services can serve them this autumn.