Winning SEO Tactics for Outdoor Brands

Outdoor brands doing business in the digital age have to ensure they are easily found online. For that reason, tapping into search engine optimization is among the top priorities for companies that wish to scale.

Leveraged by the majority of successful companies, SEO is a powerful tool that boosts brand visibility, organic traffic, and conversions. Below, you’ll find the most useful SEO tactics that will help you bring your outdoor brand to the top of non-paid search results.

Top 3 SEO Tips for Companies in the Outdoor Industry

The majority of users don't go beyond the first page of Google search results, meaning that if you want your brand to be seen, it needs to rank high.

So how can your outdoor company benefit from SEO and rise to the top of SERPs? Here’s an overview of the best SEO tactics for you to implement:

1.Create Engaging Content

One of the most effective SEO methods to boost your site’s ranking is the creation of engaging content like blog articles, guidebooks, videos, and infographics. Focus on making publications that are potentially interesting and valuable to your customers.

When users spend an extended amount of time on your website, for instance, when reading your camping blog or watching the adventure videos you posted, it sends a positive signal to Google. The search engine registers that the information provided on your site is valuable, so it will promote it by pushing it higher in SERPs. It’s an excellent way to increase your outdoor website’s ranking.

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2.Target the Right Keywords

SEO strategies and techniques are powered by keywords since they enable your website to appear in the search results. Thus, if your goal is to improve your outdoor site’s ranking in search engines, you need to target the right keywords.

To determine the best keywords for your website, it’s essential to conduct thorough keyword research. While it’s a process with many nuances, let’s cover the basics.

In particular, try focusing on long-tail keywords. Here are some examples:

“Kayaking in Oregon”
“Affordable camping gear”
“Popular hiking trails near me”

Such specific keywords are usually used by consumers when they are trying to find products or information.

Short-tail keywords like “gear”, “kayak”, and “hiking”, on the other hand, are generic and, in most cases, don’t cover a typical consumer query unless the person is searching for the definition of the word. In any case, the use of short keywords is not on the list of effective SEO techniques that will help you succeed in driving organic traffic to the products and services your business offers.

As soon as you’ve selected the keywords, you will need to optimize your website. This means integrating the keywords in the content on your pages so that when Google crawls your site, it will grasp the context. Some excellent places to place target keywords are:

Meta tags
Headings
Body text
Anchor text

Keep in mind that it’s still critical to create content for the users rather than search engines. Avoid keyword stuffing and ensure the text makes sense - otherwise, your SEO ranking will drop.

3.Build Quality Links

Yet another influential aspect of SEO is link building. As an outdoor website owner, there are two types of links you should focus on:

Internal links

This is a network of links between the web pages on your site. For instance, when creating a blog post about the “best hiking gear”, make sure you link to the products you offer.

Internal links are beneficial for SEO as they improve the engagement rate and make your leads stay on your site longer. Besides, this practice facilitates easier browsing for your potential customers, boosts awareness about your company, and increases conversion.

Backlinks

These are links to your web pages from other credible sites. For instance, if you have an online store selling outdoor gear and a reputable blog refers to the items you as a reliable seller and links your website from their content, it will be potentially beneficial to your SERP ranking.

Backlinks build online authority for your site. The more links from credible sources to your page there are, the higher the trust search engines have for your website.

The most straightforward and reliable way to build backlinks is by means of content creation. You can also reach out to the sites that match your brand’s vision for guest posting opportunities. Here are some excellent platforms to reach out to:

Combining internal links and backlinks is an effective practice that will potentially boost your website authority and, consequently, the SERP ranking.

Unleash Your Brand’s Full SEO Potential with Algofy

Are you ready to create a custom SEO plan that will be just right for your outdoor business? If your answer is “yes”, Algofy Outdoors is at your service. We will help you plan, implement, and manage the industry’s best SEO tactics to boost your rankings across the most popular search engines.

Reach out to us already now to get started scaling your business without delay!

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