When thinking about the outdoor industry, biking might be one of the first activities that come to mind. Not only is it a great way to get outside, but it’s also allowed many people to adapt to the increasing cost of owning a vehicle like a car.

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The bike industry market is expected to grow to a whopping $127 billion by 2029, a 6% increase from 2022 valuations. Given that climate change is becoming an increasing threat, many cities have focused on ways to reduce emissions from cars, and bikes provide a perfect solution. 

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In this article, we’ll explore a few biking trends and how outdoor brands can leverage them.

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More Bike Models

Consumers love the power of choice, and more bike brands are delivering this desire. As reported in this article, some brands, like Cube and Rose Bikes, have expanded the number of bike models available. While many of these bikes are equipped for racing, they also feature modifications for parts like the seat or spokes that allow them to be used recreationally as well. 

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This trend also offers an excellent opportunity for inclusivity, which is always essential. Consider creating models that adapt to people with physical disabilities or even ways to combine sport and relaxation. This way, your brand can reach a wider audience and, if new models are successful, another source of revenue.

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Tech-Savvy Models

Another growing trend in the bike industry is the rise of models that are adapted to fit gear like smart watches, phones, and other gadgets on the road. While some outdoor bike brands have introduced electric and motorized models, others have chosen to adapt standard models to be more suitable.

Other gear that has been introduced to improve riders’ experience includes GPS trackers, often synced with Bluetooth to phones or other devices, and even electronic suspension. 

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Multiple Ways to Pay

Since bike gear, whether recreational or sport, can be an investment, some companies offer new ways to finance and pay. Payment plans allow customers to make larger purchases with the option to pay in installments, which are typically divided into annual or monthly payments. For some mid-range brands, this can be a great option to expand the demographic of who can purchase your product, as this article points out.

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Now that you have a sense of what trends the bike industry is tapping into, it’s time to use this to your brand’s advantage. Consider the role of technology, inclusivity, and reaching a new demographic and revenue source when taking the next steps in your company’s journey.

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