Businesses in all industries can create binge-worthy promotional series. However, video content marketing campaigns released by outdoor brands are among the most beloved by audiences worldwide.

In this review, we’ll take a look at some excellent examples of outdoor brand campaign videos that manage to convey company values, promote products, and attract like-minded audiences.

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Benefits of Video Campaigns

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Before moving on to the overview of the outdoor businesses with the best marketing videos, let’s take a look at the main advantages of this advertising approach.

Well-executed video advertising has the power to:

• Influence buying decisions
• Increase organic traffic
• Boost conversions
• Improve company search ranking
• Encourage brand loyalty
• Get more backlinks
• Enhance email open and click-through rates

All these benefits ultimately lead to higher company revenues.

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Top 5 Examples of Outdoor Video Marketing

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We’ve selected five examples of outdoor brands that are doing an outstanding job with video content:

Patagonia

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Patagonia is a globally renowned designer of outdoor gear and apparel that is famous for its bold marketing strategy, sustainability efforts, and fantastic films. While these videos cover a vast array of topics, from cycling and climbing to recycling and farming, they remain true to the company’s core values and mission - saving our home planet.

The brand’s YouTube channel boasts over 108 million views and counting. Patagonia’s relevant and thought-provoking content issued regularly is loved by the public and collects thousands of reactions.

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Nordica

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Nordica is a family business that has been manufacturing skiing equipment for over 75 years. The company has been consistently creating video content about winter sports. However, one of the most notable of its campaigns is “It’s Family Time”, which demonstrates skiing as a bonding activity for family members. 

The videos feature inspiring moments, the challenges, and the beautiful aspects of this winter activity through the prism of different generations. As of March 2022, the show has three seasons and has collaborated with organizations like WildKind, Inc., SheJumps, and PSIA-AASI.

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Salomon

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Salomon is yet another outdoor brand that knows how to harness the power of video content. The company’s project, Salomon TV, is a collection of short and long films sorted into six channels:

• Freeski & Touring
• Running
• Snowboard
• Hiking & Mountaineering
• Racing
• Nordic

The convenient division by topics and the top-notch quality of the content have accumulated a big following among outdoor enthusiasts and attracted additional attention to the brand. By highlighting all its areas of expertise, Salomon has created unique opportunities for branding and product promotion.

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Eddie Bauer

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Eddie Bauer is an outdoor brand with over 100 years of history manufacturing durable and top-quality adventure gear.

One of the video series this brand has published is the Mustang Mystery. It tells the story of one of Eddie Bauer’s mountain guides, Melissa Arnot joined by Ben Jones and Jon Mancuso. They bravely travel to the Upper Mustang region of Nepal to conquer three 20,000-foot peaks.

These videos, among others published on Eddie Bauer’s YouTube channel, demonstrate the brand’s gear in action and extreme situations. The company also posts video content with information about partnerships, mentoring, motivation, guiding, and beyond.

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Burton

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There’s hardly a snowboard lover who doesn't know Burton, a company that has specialized in manufacturing gear and apparel for this winter activity since 1977. The brand has also played a major role in making snowboarding the world-class sport it is today. 

Burton has managed to build a strong community thanks to a network of well-known ambassadors and smart marketing. For instance, the brand’s video series, Built On Boards, features some of the company’s ambassadors, like Neko Reimer and Ben Furguson.

It’s no surprise that these videos have received a lot of attention from snowboarding enthusiasts and spoke for Burton’s products louder than some ads. After all, the series can be considered a compilation of case studies where the brand’s products are put to the test.

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How to Develop Successful Video Campaigns for Outdoor Brands?

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Fortunately, it’s possible to learn from the success of renowned outdoor brands and adopt some elements of their video marketing strategies for your business use. Here are the key components of a successful outdoor video campaign:

• Clear message. A straightforward message that resonates with the company values and the viewers is a solid foundation for a successful video campaign.
• Stunning visuals. It’s worth investing in professional videographers and ensuring your visual content stands out from the competition to provoke interest and boost views.
• Inspiring stories. Outdoor activities often require stamina, decision-making, and overcoming certain challenges. Such stories can feature the products you offer while inspiring viewers.

With these tips in mind, you are likely to create a video content marketing campaign that will support you in reaching your business goals.