Since launching in 2008, Giant Loop has become one of the world’s most innovative motorcycle soft luggage and gear makers. However, there was one channel in particular that had been a thorn in its side - Amazon.
"Amazon creates a lot of extra work for us when we manage and update our product listings. I have opened countless claims providing the correct information with minimal positive results. And I don’t think we’ve seen a lot of success with our limited experiments with Amazon advertising."
In summary, the brand was wasting time and energy dealing with the small yet painfully hard-to-solve problems that many sellers face on Amazon, and it was preventing them from scaling the business. That's where we came in.
System that works
When a brand comes to what seems to be a dead-end on Amazon, it is critical to identify the key faults in its approach and address them. We focused on improving customer experience by ensuring that product listings are optimized for SEO discovery and conversion. Besides, we implemented an effective sponsored ads (PPC) strategy and other marketing tactics to help Giant Loop scale.
HAROLD | FOUNDER