Giant Loop
Giant Loop's adventure motorcycle packing systems shave pounds of metal from adventure touring vehicles compared to typical moto hard luggage.
Amazon
About
Since launching in 2008, Giant Loop has become one of the world’s most innovative motorcycle soft luggage and gear makers. However, there was one channel in particular that had been a thorn in its side - Amazon.
"Amazon creates a lot of extra work for us when we manage and update our product listings. I have opened countless claims providing the correct information with minimal positive results. And I don’t think we’ve seen a lot of success with our limited experiments with Amazon advertising."
In summary, the brand was wasting time and energy dealing with the small yet painfully hard-to-solve problems that many sellers face on Amazon, and it was preventing them from scaling the business. That's where we came in.
Our Strategy
- Fix product listings of existing offers (through lots of casework with Amazon support)
- Launch additional products from the brand's catalog to more closely match their D2C website offers
- Create and launch the brand's Storefront page and add A+ content to product listings
- Re-launch sponsored advertising to drive additional conversions
- Enroll in Amazon Post to increase awareness and drive free organic traffic to product listings
System that works
When a brand comes to what seems to be a dead-end on Amazon, it is critical to identify the key faults in its approach and address them. We focused on improving customer experience by ensuring that product listings are optimized for SEO discovery and conversion. Besides, we implemented an effective sponsored ads (PPC) strategy and other marketing tactics to help Giant Loop scale.
From my perspective, Algofy’s help with Amazon has had the most direct and meaningful impact on our business, and I would definitely recommend Algofy to small business struggling to manage the nightmarish labyrinth that is Amazon.
HAROLD | FOUNDER
