Rhino Skin Solutions
Rhino Skin Solutions is a Smith Rock-inspired line of skincare products for climbers.
Rhino Skin's organic, plant-based balms, creams, and sprays help to improve performance while mitigating and repairing the effects of sharp crimps and rough rock.
+186%
ROI
+78%
Revenue
+75%
Transactions
Google Ads • Amazon
About
After struggling to gain traction online, Rhino Skin was looking for a partner that could take the lead on its paid advertising campaigns and overall marketing strategy.
Our Strategy
- Segmented branded and non-branded traffic to focus on lowering new customer acquisition.
- Implemented a non-branded account structure focused on product use cases.
- Expanded into new use cases to grow revenue (i.e., gaming for antiperspirant).
- Focused on top-selling, higher-margin products.
- Used Amazon search term reports to identify new keyword targeting opportunities on Google.
- Optimized existing Amazon product listings details for SEO ranking and conversion, with a focus on product use cases.
- Created and launched the brand's Amazon Storefront page and added A+ content to product listings.
System that works
Before scaling via advertising, it’s essential to ensure that the brand presentation and product details are optimized for the customer experience. After performing that analysis, we implemented segmenting and targeting by product use cases to increase brand awareness and acquire new customers profitably.
