MODL
MODL is a company known for its innovative and versatile water bottle systems designed to cater to various outdoor and everyday activities. The MODL bottle is unique in that it can be customized with different modules (MODs) that serve various purposes, such as filtration, hydration, or storage. This modular approach allows users to adapt the bottle to their specific needs, making it a multifunctional companion for adventurers, athletes, and anyone with an active lifestyle.
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About
Our work with MODL began with our collaboration and support from Bend Outdoor Worx, as they were just starting the journey of scaling their marketing post-revenue.
![MODL Outdoors' Innovation: Marketing Excellence by Algofy](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/666d714cce5ab2a1e842872a_BynNU7C0-53W5hGpfmF9uR1Gwz_a4fKrNf7aSu-Qs54.png)
![MODL Outdoors' Innovation: Marketing Excellence by Algofy](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/666d714cce5ab2a1e842872a_BynNU7C0-53W5hGpfmF9uR1Gwz_a4fKrNf7aSu-Qs54.png)
Our Strategy
- Centered our strategy on the entire funnel of MODL's customer journey
- Implemented targeted prospecting campaigns to drive customer interest
- Used creative messaging that resonated with the customer
- Executed conversion-focused retargeting campaigns to maximize conversion rates
![MODL Outdoors' Innovation: Marketing Excellence by Algofy](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/6676c354983da61b62c3b8f7_mDmfeQUH96oLMfR4gwyjIflVfQWK5Na3ZHSk1_I_1AY.png)
![MODL Outdoors' Innovation: Marketing Excellence by Algofy](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/6676c354983da61b62c3b8f7_mDmfeQUH96oLMfR4gwyjIflVfQWK5Na3ZHSk1_I_1AY.png)
System that works
While businesses and brands in the early stages often focus on one marketing channel at a time, a full-service approach can yield more positive results. Data gathering and constant feedback help set up your brand for future success.