EarthCruiser
Earthcruiser designs, engineers, and manufactures the world's most accomplished overland adventure vehicles.
Google Ads • Social Ads • Creative • SEO • CRO
About
After finishing an Omaze campaign, EarthCruiser wanted to sustain lead generation and increase the volume of quality leads for their +$300k vehicles. Previously, their marketing consisted of trade shows, referrals, and the Omaze campaign (where only about 5% of the leads were qualified). Their goal is to increase sales, qualified lead volume, and brand awareness for their high-priced products, communicating what sets them apart from their competitors and makes them the best adventure vehicle providers on the market.
Our Strategy
- Advertise on branded keywords to reinforce the brand name.
- Use highly targeted non-branded keywords to generate SQLs.
- Drive traffic to optimized landing pages to ensure lead quality.
- Communicate the "why" and benefits of EarthCruiser through social ads.
- Target high-income, adventurous, qualified audiences.
- Create a feedback loop with down-funnel tracking to inform paid lead quality.
- Optimize the site for higher organic rankings for related searches by adding new content.
System that works
Smart targeting and website optimization are essential to boost brand awareness and avoid wasting time and financial resources. Through our approach, we were able to generate leads at a lower cost than expected by identifying top-performing messaging and creatives, which helped us maximize the return on ad spend.
The Algofy team have proven themselves to be invaluable partners to EarthCruiser in expanding both our brand reach and product demand in a strategic, data-driven manner.
MARY | MARKETING MANAGER
