Moon
MoonShade is a portable vehicle awning that offers reliable coverage to your outdoor site, day or night.
Google Ads • Social Ads • Creative • SEO • CRO
About
As MoonFab was finishing up its Kickstarter production and shipment in early 2020, having proven demand for the Moon Shade, its attention turned to building the brand and launching their website. While it was occupied with the joys and trials of product development, logistics, and customer service that all outdoor gear companies face—i.e., building the business—MoonFab needed a partner it could trust to move its product online quickly.
Our Strategy
- Get as much highly relevant traffic to your website as possible for the cheapest cost.
- Focus on vehicle-specific use-case targeting.
- Leverage lookalike audiences to multiply returns.
- Utilize Google Search and Shopping campaigns to maximize awareness and ROAS.
- Retarget with relevant offers to capture indecisive consumers.
- Prospect by testing creatives and outdoor lifestyle audiences.
System that works
Boosting website traffic to gain new customers and increasing the engagement rate of an existing audience requires a balance between various advertising channels. We created vehicle-specific landing pages and utilized CRO to eliminate any possible friction between our efforts on paid ads and the webpage experience.
Before we launched Moon, we had no idea if anyone would buy our awning. In less than a year, we’re a team of six people selling more shades than we can produce. We have a business we can count on, and we wouldn’t be here without Algofy.
HENRY | CEO
