Velomacchi
Velomacchi crafts premium, watertight motorcycle luggage with thoughtful ergonomics and rider-centric convenience features gracefully mated to designer good looks.
Google Ads • Social Ads • Creative
About
Velomacchi dealt with supply chain issues that crippled its direct-to-consumer sales during the pandemic. When Velomacchi gained the inventory it needed, it had to rediscover its target audience online quickly to make up for lost time. That's where we came in.
Our Strategy
- Launched branded ads to protect search results from competitors.
- Segmented search targeting for specific high-quality motorcycle backpacks.
- Retargeted campaigns on Facebook and Instagram based on various intent levels.
- Launched Facebook prospecting campaigns to target the brand's lookalike customers.
- Structured A/B ad testing to optimize creative results.
System that works
Bouncing back to excellent DTC sales after a supply chain disruption is a challenge that can be overcome by introducing scroll-stopping and funnel-specific creative assets to engage users and drive conversions. We used structured A/B testing of these assets and outdoor lifestyle audiences to continuously increase Velomacchi's ROI.
