Blackstrap
Blackstrap is a brand selling outdoor apparel from balaclavas, goggle covers, and base layers in winter, during their peak season, to daily tubes and headbands throughout the summer season.
Google Ads • Social Ads • Creative • CRO
About
With its Civil Mask product line of facemasks, Blackstrap experienced a strong 2020 due to the pandemic. However, it wanted to build off this success by expanding and selling more of their snow and summer product lines.
We had the task of standing out among companies like Buff, Burton, and Bula - brands with a long-term market presence in a competitive niche.
Our Strategy
- Segmented non-branded keyword strategy
- Increase visibility and focus on top converting SKUs
- A/B testing images and landing pages to find the maximum profitability
- Seasonality planning and market trends analysis
- CRO strategies to increase conversion rate
- Leverage structured creative and outdoor lifestyle audience testing
System that works
Conversion Rate Optimization is one of the most effective comprehensive strategies to understand consumer behavior and make the most appropriate decision. By implementing CRO, we improved ad strategy and maximized its impact, which ultimately led to increased conversion rate and added revenue.
