Google Ads • Social Ads • Creative • CRO
With its Civil Mask product line of facemasks, Blackstrap experienced a strong 2020 due to the pandemic. However, it wanted to build off this success by expanding and selling more of their snow and summer product lines.
We had the task of standing out among companies like Buff, Burton, and Bula - brands with a long-term market presence in a competitive niche.
System that works
Conversion Rate Optimization is one of the most effective comprehensive strategies to understand consumer behavior and make the most appropriate decision. By implementing CRO, we improved ad strategy and maximized its impact, which ultimately led to increased conversion rate and added revenue.