Blackstrap

Blackstrap is a brand selling outdoor apparel from balaclavas, goggle covers, and base layers in winter, during their peak season, to daily tubes and headbands throughout the summer season.

+43%
Traffic
+49%
Revenue
+57%
Transactions

Google Ads • Social Ads • Creative • CRO

About

With its Civil Mask product line of facemasks, Blackstrap experienced a strong 2020 due to the pandemic. However, it wanted to build off this success by expanding and selling more of their snow and summer product lines.

We had the task of standing out among companies like Buff, Burton, and Bula - brands with a long-term market presence in a competitive niche.

Outdoor Apparel Brand’s Conversion Rates and Revenue BoostOutdoor Apparel Brand’s Conversion Rates and Revenue Boost

Our Strategy

  • Segmented non-branded keyword strategy
  • Increase visibility and focus on top converting SKUs
  • A/B testing images and landing pages to find the maximum profitability
  • Seasonality planning and market trends analysis
  • CRO strategies to increase conversion rate
  • Leverage structured creative and outdoor lifestyle audience testing
Outdoor Apparel Brand’s Conversion Rates and Revenue BoostOutdoor Apparel Brand’s Conversion Rates and Revenue Boost

System that works

Conversion Rate Optimization is one of the most effective comprehensive strategies to understand consumer behavior and make the most appropriate decision. By implementing CRO, we improved ad strategy and maximized its impact, which ultimately led to increased conversion rate and added revenue.

Blackstrap

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+75%
Transactions
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Revenue
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+57%
Transactions
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+235%
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Lead Generation
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Get in touch

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The Algofy team have proven themselves to be invaluable partners to EarthCruiser in expanding both our brand reach and product demand in a strategic, data-driven manner.

Mary

Marketing Manager