Creating a design concept for a website that will represent the camping brand’s vision, mission, and values can be a challenge. After all, there are so many styles and directions to explore when developing it!

However, despite the fact that the final result of your site will convey a custom brand identity, philosophy, and personal preferences, there are some ground rules to keep in mind. Read ahead to explore some pro tips from outdoor niche experts on how to achieve the best camping website design for your brand.

How to Make Your Camping Site Stand Out

If you’ve already done some research on web design for outdoor companies, you know that it’s a highly competitive niche. Thus, there are many nuances to keep in mind for your camping brand to truly stand out from the competition. 

Here are some top tips that will make your site not only eye-catching but also functional:

1.Pick the Right Color Scheme

It’s a known fact that 60% of the rejection or acceptance of a product depends on the color impression. The colors you will use for your camping website also account for 80% of brand recognition.

The hues you select for your site should grab the users’ attention when they are browsing the pages. Some examples of camping brands that did a great job with picking the color scheme are:

• GRAYL - using a design that combines earthy shades with a contrasting white background and adding occasional pops of color, mainly khaki and orange.
• GoSun - a minimalistic design with predominantly white, blue, and dark orange colors involved.
• Tarptent - utilizing white, orange, and asphalt gray as the main elements of its color scheme.

Colors trigger certain feelings when a person sees them. Here’s a brief overview:

• Red - life, excitement, boldness
• Blue - productivity, tranquility, trust
• Green - growth, nature, harmony
• Orange - ambition, enthusiasm, confidence
• Black - authority, power, elegance
• White/Silver - perfection
• Purple - wealth, power, royalty
• Yellow - joy, intellect, energy

Thus, it is no wonder why green, red, and orange are often used as accent colors by outdoor and camping brands.

Upon selecting the color scheme, remember to keep it consistent throughout the website.

2.Keep Your Homepage Minimalistic

The homepage should convey your brand’s core message instantaneously. Users typically don’t read every word on the website and don’t pay attention to every detail. Instead, they scan the pages and pick out some words and visual elements that catch their attention.

Thus, it’s best to appeal to emotions rather than word count on the main page when developing your outdoor website design. Here are some pieces of advice on how to do it effectively:

• Place important content above the fold. Ideally, the users should have all the essential information about your brand in front of them without having to scroll or click anywhere.
• Use spacing to your favor. Allow plenty of space in between your homepage’s elements to give the site a well-balanced feel and simplify the browsing process.
• Implement high-quality imagery. Beautiful photographs, vector art, and icons are alternative ways to communicate your brand’s point and attract the attention of clients.
• Include a CTA button. A call-to-action button is an effective way to encourage users to perform an action you need, from purchasing a product to signing up for your newsletter.

Keeping these tips in mind will enable you to create a visually appealing and logical homepage for your camping brand.

3.Have Visual Hierarchy in Mind

Hierarchy is a fundamental design principle that ensures the content is being displayed in a clear and effective manner. With a properly implemented hierarchy, you can lead the users’ attention to the page elements in order of priority, starting with the most significant part.

Here are the main components of a visual hierarchy:

• Size and weight - Highlight such elements as the brand’s name and logo by making them larger and contrasting. Remember that users typically pay attention to large and bold titles first. 
• Element placement - Implementing the right website layout is critical to the readers’ perception of your website.

4.Implement Responsive Design

Since the consumers are likely to access your camping website from different types of devices, it’s essential to ensure all of them have a positive shopping experience. 

With responsive design, your site will adapt to a variety of devices used by your clients. Thus, no matter if a shopper is using a smartphone, tablet, or laptop, the pages that open will be optimized to fit their screen perfectly.

5.Use Visual Elements

When it comes to outdoor web design, visual elements are extremely important. If you have a camping gear brand, it’s of utmost importance for your website to feature professionally taken images of your equipment rather than stock photos of nature.

However, don’t limit yourself to photos alone - include infographics, animations, and videos to showcase your products and company values better. In fact, consumers are 10 times more likely to interact with video rather than text.

Thus, the integration of visual elements boosts the user engagement rate and brand recognition.

Additional Tips for Top-Notch Web Design for an Outdoor Brand

Knowing the core web design principles will already get you far with your site. However, here are some additional tips to ensure the best results:

• Easy-to-read website content. Make the content on your website easy to perceive by applying the right contrast, fonts styles, and letter sizing.
• Email sign-up bar. Whether you want your potential customers to receive a newsletter about your product launches, download a camping guidebook, or attend your online course, place an email sign-up bar on your site and make it visible.
• Intuitive navigation. Such simple tricks as linking your logo to the homepage, structuring the menu, and creating a functional footer go a long way and make your site easy to navigate.

As you can see, creating a website design for a business selling outdoor gear and apparel can be tricky since there are so many nuances to keep in mind. That’s why it’s a wise move to reach out to professionals in this niche, like Algofy. 

We are here to help you develop the perfect outdoor web design that will keep your users engaged and motivated to perform the actions you need, from signing up for your newsletter to completing a purchase. 

Reach out now, and let’s get started on creating the best camping website design!