Morsel's flagship product, Morsel Spork, is a part-spoon, part-fork, part-spatula and is the ideal utensil for hiking and on-the-go enthusiasts.
When the brand reached out to Algofy, it was already selling on Amazon but felt it was missing out on sales and wasting spend in its sponsored ad campaigns. Having a solid product, the company required an effective marketing strategy to help it reach the next level.
System that works
A competitive landscape analysis creates a perfect basis for a brand's growth on Amazon. At Algofy, we use our proprietary AI advertising tool to support the company's way to achieving its goals by setting matching bidding rules. We also launched effective video and display campaigns that ensured the improvement of Morsel’s market share.