Google Ads • Social Ads • Amazon • Creative
After struggling to gain traction through paid ads, Puffin's marketing manager wanted to figure out how to cultivate more brand awareness and increase non-branded revenue while reducing CPA through paid ads.
It's a very niche product, so the primary challenge is getting in front of the right audiences and maintaining a profitable customer lifetime value.
System that works
A task that requires increasing brand visibility and making the most out of paid advertising for a brand in a highly competitive industry calls for thorough marketing research and rigorous testing. We managed to significantly increase CTR, engagement, and conversion rates through capitalizing on the originality and novelty of Puffin’s products with creative development and visual ads.
RICK | DIGITAL DIRECTOR