Geyser Systems
Geyser Systems has introduced an innovative shower system designed to meet the needs of outdoor enthusiasts, campers, van-lifers, and adventurers who require a portable and efficient way to shower while on the go.
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About
Geyser Systems has developed one of the most innovative shower-on-the-go products currently on the market. By utilizing a sponge as the primary water dispenser method, they've been able to significantly reduce water usage for anyone in need of a portable shower.
Our Strategy
- Identified audiences closely aligned with the challenges Geyser addresses.
- Our strategy revolved around identifying the audiences that provided the most intersection with the problem that Geyser solves. From there, we began implementing creative & targeting that specifically addressed the problems that these audiences run into each day. From there, we increased ad spend while simultaneously increasing ROAS - which is always rad.
- Increased ad spend while achieving impressive boosts in ROAS.
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System That Works
The key takeaway from this strategy was the importance of targeted marketing and understanding the audience's specific pain points. We identified audiences with the greatest overlap with Geyser's solution, implemented creative and targeting strategies tailored to address their daily challenges, and increased ad spend while boosting ROAS. This data-driven approach effectively scaled the business and emphasized the importance of continually optimizing marketing efforts.
