Aquaglide
Aquaglide is a brand specializing in inflatable water sports and recreational products. Founded in 1995, Aquaglide designs and manufactures a wide range of inflatable kayaks, paddleboards, boats, and accessories for water-based activities. Known for its durable, high-quality materials and innovative designs, Aquaglide caters to both recreational users and professional athletes. Its products are popular among water sports enthusiasts, offering versatility, portability, and ease of use for activities such as kayaking, paddleboarding, and floating.
CRO
About
Aquaglide is a brand specializing in inflatable water sports and recreational products. Founded in 1995, Aquaglide designs and manufactures a wide range of inflatable kayaks, paddleboards, boats, and accessories for water-based activities. Known for its durable, high-quality materials and innovative designs, Aquaglide caters to both recreational users and professional athletes. Its products are popular among water sports enthusiasts, offering versatility, portability, and ease of use for activities such as kayaking, paddleboarding, and floating.
Our Strategy
- Strategy focused on improving Aquaglide's website navigation and brand-related content
- Optimized website with clear headings, CTAs, and navigation links
- Added local and outdoor-related content to enhance brand mission
- Achieved quick improvements in CVR (Conversion Rate) and APRU (Average Revenue Per User)
System That Works
The strategy implemented with Aquaglide underscored the importance of prioritizing the customer journey by optimizing website usability and enriching content. Through clear headings, calls-to-action, and improved navigation, customers could navigate the website effortlessly, leading to increased product visibility and higher conversion rates. Additionally, incorporating brand-focused and outdoor-related content fostered stronger customer connections, enhancing brand perception and engagement. The strategy's success was evidenced by rapid improvements in conversion rates and average revenue per user, highlighting the significance of aligning website enhancements with customer needs and brand identity.
