Cycling Gear
A leading cycling gear brand
+484%
Traffic
+392%
Revenue
+378%
Transactions
Amazon
About
A leading cycling gear brand decided to transition from a 1P vendor to a 3P seller on Amazon. For that change, it needed help managing its sponsored advertising in order not to miss a beat and accelerate the brand’s growth.
Our Strategy
- Perform a thorough competitive landscape analysis to identify opportunities in the market
- Use Algofy's AI advertising platform to set smart bidding rules based on the brand's goals
- Defend sponsored placements at the top of the search results for branded keywords
- Target popular non-branded category keywords in order to compete for the market share
- Launch sponsored video and display campaigns to help stand out in a competitive category
- Target sponsored placements on competing product pages to win customers away from other brands and grow the market share
System that works
Effective scaling of an established brand on Amazon starts from market analysis and strategic planning. After our team finished that step, we used our AI platform to generate hundreds of sponsored campaign adjustments daily and keep the ads up-to-date based on real-time data.
