Orange Screw
Orange Screw is a company known for its innovative ground anchor solutions. The Orange Screw is a durable, lightweight, and highly effective ground anchor that serves various purposes, from securing tents and tarps to anchoring boats and outdoor furniture. It is particularly appreciated for its versatility and ease of use in different terrains, including sand, soil, and snow.
Amazon
About
After a couple of years on Amazon, the brand's advertising sales had stagnated, and their return on ad spend (ROAS) began to decrease. Feeling they were falling behind the competition, they requested help to improve sponsored campaign performance.
Our Strategy
- Conducted in-depth analysis of the Tent Stake category on Amazon
Utilized Algofy's AI PPC advertising platform for smart bidding aligned with KPIs
- Achieved enhanced ad sales and ROAS through strategic ad placements
- Promoted new product launches strategically within branded search results
- Identified and optimized high-performing non-branded keywords
- Launched sponsored video and display campaigns for increased visibility and engagement
- Expanded reach with Amazon DSP campaigns targeting display and OTT formats
System that works
Many American brands on Amazon are facing increasing competition from cheaper direct-to-Amazon brands. To combat this effectively, we've found that implementing a smarter advertising strategy is key. Our powerful Algofy AI tool helps our clients stay ahead of the competition by automatically making hundreds of daily changes to ad campaigns based on the ever-changing competitive landscape.
